Press Releases

Press Releases

PRESS RELEASE / MARCH, 25

SMS Audio And Walt Disney Parks and Resorts Announce New Strategic Alliance 

(Delray Beach, Fla., March 25th, 2015) – SMS Audio, LLC (www.SMSAudio.com), a premier audio headphone brand, and Walt Disney Parks and Resorts have entered into a multi-year strategic alliance naming SMS Audio the official headphones of Walt Disney World Resort in Florida and Disneyland Resort in California. 

SMS Audio products, including Star Wars First Edition SMS Audio headphones are available for purchase now at select locations throughout Walt Disney World and Disneyland Resorts. In the spring, the Second Edition Star Wars SMS Audio headphone collection will be available depicting fan favorite themes such as Tie Fighter, Chewbacca, R2-D2 and Darth Vader. 

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“Establishing an alliance with Walt Disney Parks and Resorts is consistent with our strategic goal to build SMS Audio into a premiere global audio brand,” said Brian M. Nohe, president of SMS Audio. “We look forward to building upon this alliance even further.” 

As part of this agreement, SMS Audio will be a sponsor of Star Tours - The Adventures Continue attraction at Disney’s Hollywood Studios in Florida and will feature their products at the park’s annual Star Wars Weekends. SMS Audio will also be a sponsor of the Avengers Super Heroes Half Marathon Weekend and Star Wars Half Marathon Weekend, both at Disneyland Resort in California. 

In addition, SMS Audio has been named the Official Headphones of D23: The Official Disney Fan Club. Along with product opportunities for D23 Members, SMS Audio will be a part of this year’s D23 EXPO 2015: The Ultimate Disney Fan Event, taking place at the Anaheim Convention Center August 14–16, 2015. 

“This alliance brings together two companies who share a commitment to providing high-quality entertainment experiences,” said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. “We’re thrilled to have SMS Audio join us as we continue to enhance our guest offerings. “ 

 

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About SMS Audio, LLC 

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes a premium range of wired and wireless headphones, earbuds and accessories designed to meet the needs of various consumer segments. 

In addition to creating products that deliver on their promise, SMS Audio is also committed to establishing conscious capitalism and helping those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding 

America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at www.SMSaudio.com, will help provide meals to food insecure families throughout the United States. 

About Walt Disney Parks and Resorts 

More than 50 years ago, Walt Disney created a new kind of entertainment families could experience together, immersed in detailed atmospheres and vibrant storytelling. His vision now includes a collection of five of the world’s leading family vacation destinations – Disneyland Resort, Anaheim, Calif.; Walt Disney World Resort, Lake Buena Vista, Fla.; Tokyo Disney Resort, Urayasu, Chiba, Japan; Disneyland Paris, Marne-la-Vallée, France; and Hong Kong Disneyland Resort, located on Lantau Island. A sixth resort, Shanghai Disney Resort, is currently under construction in Pudong New District, Shanghai. In addition, Walt Disney Parks and Resorts includes the world-class Disney Cruise Line; Disney Vacation Club; Adventures by Disney, a guided group vacation experience to some of the world’s most popular destinations; and Walt Disney Imagineering, which creates and designs all Disney parks, resorts, cruise ships, entertainment and attractions. 

About D23 

The name “D23” pays homage to the exciting journey that began in 1923 when Walt Disney opened his fledgling studio in Hollywood. D23 is the first official club for fans in Disney’s 90-plus-year history. D23 gives its members a greater connection to the entire world of Disney by placing them in the middle of the magic through its quarterly publication, Disney twenty-three; a rich website at D23.com with members-only content; member-exclusive discounts; and special events for D23 Members throughout the year. Fans can join D23 at Gold Membership ($74.99) and General Membership (complimentary) levels at D23.com and at DisneyStore.com/D23

© 2015 MARVEL 

 

PRESS RELEASE / CES 2015

Rob Gronkowski Joins SMS Audio™ as Brand Ambassador - NFL player joins team as a brand advocate to highlight new lineup of Sport headphones

SMS Audio, LLC (SMSAudio.com), a premier audio headphone and accessories brand from Curtis “50 Cent” Jackson, announces that NFL player, Rob Gronkowski, joins SMS Audio as a global brand ambassador. Announcing the news at CES 2015, Gronkowski will promote the brand by way of social media as well as provide support via advertising campaigns and other marketing initiatives.

“As an athlete, I’m always on the hunt for the best fitness gear – and headphones are no exception,” said Gronkowski. “The SMS Audio Sport headphones, especially the BioSport heart rate monitoring earbuds, have the features I need when it comes to getting the most out of my workout.”

Rob Gronkowski is a tight end for the New England Patriots of the National Football League (NFL). After a successful collegiate career at the University of Arizona, Rob was selected by the New England Patriots in the second round of the 2010 NFL Draft. Recently named to the 2014 All-Pro team, Rob is also a 3-time Pro Bowler (2011, 2012, 2014), set an NFL record for receiving yards by a tight end in a single season and set the NFL all-time record for touchdowns by a tight end in a single season.

“We’re excited to welcome Rob to the SMS Audio family as he continues, what has been a great season, into the playoffs,” said Jim Lamie, vice president, marketing of SMS Audio. “We believe his representation within the football and athletic community is a perfect fit for the SMS Audio Sport headphones and look forward to leveraging this relationship for years to come.”

“Rob is at the top of his game and able to show the value of incorporating fitness technology on and off the field,” adds CEO 50 Cent. “He truly exemplifies the qualities behind SMS Audio and the Sport line, and will be a respected voice behind our brand.”

A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Comprised of wired and wireless product lines, SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments. The new Sport Collection of wired and wireless headphones feature sweat-proof capabilities for an active lifestyle.

For more information about SMS Audio and its products, visit SMSAudio.com. For more information about Rob Gronkowski, visit KCB Sports Marketing, the marketing division of Rosenhaus Sports, at kcbsportsmarketing.com.

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About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes a premium range of wired and wireless headphones, earbuds and accessories designed to meet the needs of various consumer segments.

In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis "50 Cent" Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at SMSAudio.com will help provide meals to food insecure families throughout the United States.

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PRESS RELEASE / November 7, 2014

WeSC Signs Exclusive Global Distribution Agreement with SMS Audio WeSC (wesc.com) announces its agreement with SMS Audio, LLC (SMSAudio.com), a premier audio headphone and accessories brand for the production, sales and worldwide distribution of headphones under the WeSC brand. WeSC will continue to be primarily responsible for design elements as it pertains to WeSC-branded headphones, while SMS Audio will handle all technological development, production, marketing and sales responsibilities.

"WeSC have established a unique position in fashion-related headphones, a segment that the brand was the first to create. SMS Audio has its expertise and focus in audio products, and the ability to boost WeSC headphones to its full potential and extend its reach within the segment. The agreement means immediate profitability for headphones and a positive impact on working capital in WeSC." said CEO Johan Heijbel.

Both brands will also work together through ongoing marketing activities and collaborations in music, art and film. The exclusive global distribution agreement will be fully implemented in 2015, for a three-year period, with the option to extend for an additional three years under predetermined conditions.

“WeSC is a brand that finds inspiration and influence from music, art and counterculture, which complements our fan base, values and ideals at SMS Audio,” said Jim Lamie, CMO of SMS Audio. “We’re looking forward to incorporating WeSC into our international retail of reach of more than 60 countries.”

SMS Audio is a global audio headphone and accessories brand dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. SMS Audio markets a premier line of headphones and portable speakers under the brand name SMS Audio as well as globally marketing a number of licensed co-branded products.

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For further information, please contact:

Operational questions: Johan Heijbel, CEO, +46 8 46 50 50 00

Shareholder questions: Theodor Dalenson, Chairman of the Board, +46 8 54 50 17 50

About WeSC: WeSC is a Swedish company that designs, markets and sells clothing and accessories within the premium street wear segment in the international market under the WeSC (We are the Superlative Conspiracy®) brand. WeSC has since 2000 grown to a company with representation in 25 countries through resellers and 24 own and distribution run concept stores.

 

PRESS RELEASE / September 23, 2014

Alana Blanchard Joins SMS Audio™ as Brand Ambassador - Professional surfer and fitness model endorses SMS Audio and new Sport Headphones

SMS Audio, LLC (SMSAudio.com), a premier audio headphone and accessories brand, today announces that American pro surfer and model, Alana Blanchard, joins SMS Audio as a global brand ambassador. As an advocate for SMS Audio and highlighting its new Sport Collection, Blanchard will promote the brand via social media as well as provide support via advertising campaigns and other marketing initiatives.

“Living an active and healthy lifestyle is at the core of who I am as an individual. Finding audio brands that not only promote a healthy lifestyle, but help you achieve it with quality products that you can utilize in fitness, is hard to do,” said Blanchard. “The SMS Audio Sport headphones are a perfect fit for my active lifestyle, and I’m looking forward to sharing them with my fans.”

Blanchard, 24, is one of the most popular surfers in the world, combining technical skills with natural beauty that has propelled her profile into the mainstream. A four-time World Championship Tour qualifier and Women’s Pipeline Pro champion, Blanchard is the personification of talent and beauty as demonstrated by her participation in the 2013 Sports Illustrated Swimsuit Issue that highlighted her successful Rip Curl signature bikini line, Alana’s Closet. Named one of FORBES’ 30 Under 30 and Sports Illustrated’s 25 Under 25, Blanchard is one of the most influential athletes on social media in all of action sports. The Kauai, Hawaii native has carved her own path as a fitness and wellness enthusiast who enjoys yoga and Pilates, and inspires others to establish a motivating workout both in and out of the water.

“Alana is a great addition to the SMS Audio team, as she represents the very best in action sports and fitness,” said Jim Lamie, VP Marketing of SMS Audio. “In the immediate future, Alana will be collaborating with SMS Audio in advertising campaigns on a global scale.”

A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Comprised of the STREET by 50™ and SYNC by 50™ product lines, SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments. The new Sport Collection of wired and wireless headphones feature sweat-proof capabilities for an active lifestyle.

Through its partnership with Feeding America, the nation’s leading domestic hunger-relief charity, each U.S. sale of SMS Audio products, in-store or online at www.SMSAudio.com, will help provide meals annually to food-insecure families throughout the United States.

All SMS Audio products are available at SMSAudio.com. For more information about SMS Audio, visit SMSAudio.com. For more information about Alana Blanchard, find her on Twitter at @alanaRblanchard, Instagram at @alanaRblanchard or Facebook at facebook.com/AlanaBlanchardFanPage.

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About SMS Audio, LLC:

A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to deliver studio mastered sound wherever you go.

A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product. Delivering a professional, studio-quality music experience, the SMS Audio line includes STREET by 50™ and SYNC by 50™. SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.

In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis "50 Cent" Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation’s leading domestic hunger relief charity, SMS Audio is dedicated to helping provide 1 Million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at SMSAudio.com, will help provide meals to food insecure families throughout the United States. Together we can solve hunger.

 

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